Reasons to have Landing Page in your Mobile Application
If you are a start-up, with a sparkling app idea and you are on your way towards a wonderful application. How you’ll let your prospective users know the calibre of your application? This is where the landing page comes.
A landing page is an app determined website, proposed
to be the introductory home for your users, showcasing the development
lifecycle of your application.
You may found the people who debate on the
importance of having a landing page for a mobile application, but believe me
those sayings isn’t important, are not aware of the important role it plays.
Most essentially, a landing page develops the
much-required buzz for the application developed in any Mobile App Development Company before its launch. Here I
have listed several reasons to prove its importance. Let’s have a look at them:
1. Conversion
You can get the details on the real time data
about various statistics like viewers, downloads etc. And with this you can
make the improved decisions to turn those remaining potential buyers to buyers.
2. Try to more engage with them & get
feedback
Attracting the users before the app launch gets
easy with the help of a landing page. You can give them a creep into your
application interface and features time to time. You can share videos,
screenshots, and benefits with them, to recognize if you are going in a right
direction or not.
Also you can integrate the social media. Like
this you can create the much required ecstasy for your application and concurrently
can have the feedback, which will help you improve your application.
3. Live Support
In turning your feasible application buyers to
app users, live support can help you a lot. You can clear the doubts of the
customers easily & instantly.
With the help of Bot you can also have an
automated chat system. The final can avail you the human-like services without
asking you to use any executive.
4. Answering the questions before they are
asked
Whether you believe or not embedding
“frequently asked questions” page is always helpful. In this FAQ page, you can
add the feasible doubts you believe that your visitors might have and then
answer them. By integrating FAQ’s on your landing page, you can not only
resolve their questions but can also build the trust factor.
5. Share your story
This is the most interesting part. Engage your visitors by
sharing your travel journey. Connect with them by making them know the way you
built the concept of the application, what made you come with the application,
and the whole process you followed.
But also keep in mind that you share it like
knowledgeable and importantly, like any conversation. While sharing provides
that friendly essence to the entire narration don’t sound robotic.
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